Sam Faiers – Biography, Net Worth and Family Life
Samantha Elizabeth Faiers, known professionally as Sam Faiers, is an English television personality and entrepreneur. She first gained attention as an original cast member of the ITV2 reality series The Only Way Is Essex (TOWIE) and has since built a business career centered on the wellness brand Revive Collagen. Born on 31 December 1990 in Brentwood, Essex, she has become one of the more commercially successful figures to emerge from the show.
Her public life now revolves around her long-term relationship with Paul Knightley, their three children, and her role as co-founder of a supplement company that reportedly generates millions in sales. While much of her career began in front of the camera, her current profile increasingly reflects her work behind a brand.
This article covers her biography, family background, business activities, and the reported figures surrounding her wealth, drawing only on publicly available sources.
Who is Sam Faiers and how did she become famous?
Samantha Elizabeth Faiers
31 December 1990
The Only Way Is Essex (TOWIE), Revive Collagen
Paul Knightley
Three (Paul Jr., Rosie, Edward)
Revive Collagen (Co-founder)
Billie Faiers
Brentwood, Essex, UK
- Original cast member of TOWIE from 2010 to 2014.
- Appeared on Celebrity Big Brother and later starred in her own family reality show, known as The Mummy Diaries or The Baby Diaries (2016–2021).
- Co-founded Revive Collagen, a wellness supplement brand, with her longtime manager Bailey.
- In a relationship with Paul Knightley since 2014; they have three children together.
- Reported net worth estimates range from £4.2 million to £13.2 million depending on the source and year.
- Stepped away from reality TV to focus on business and family life.
| Attribute | Details |
|---|---|
| Date of Birth | 31 December 1990 |
| Place of Birth | Brentwood, Essex, England |
| Full Name | Samantha Elizabeth Faiers |
| TV Debut | The Only Way Is Essex (2010) |
| Known For | TOWIE, Celebrity Big Brother, The Mummy Diaries / The Baby Diaries |
| Partner | Paul Knightley (since 2014) |
| Children | Three: Paul Jr. (b. 2015), Rosie (b. 2017), Edward (b. 2022) |
| Parents | Sue Wells and Lee Faiers |
| Sibling | Older sister Billie Faiers |
| Business | Co-founder of Revive Collagen |
| Current Status | Active in business; occasional public appearances |
What is Sam Faiers net worth and business empire?
Reports on Sam Faiers’ net worth vary considerably depending on the publication date and the assumptions used. A 2019–2020 article placed her wealth at £4.2 million. A more recent report from The Sun, tied to the growth of Revive Collagen, suggested a significantly higher figure of £13.2 million. This later coverage attributes the majority of her wealth to the success of her wellness brand.
The discrepancy likely stems from Revive Collagen’s commercial performance. Sources claim the brand has generated over £13 million in sales, selling 20 million units, with one report stating it sells “a box every 60 seconds.” Due to the lack of official financial disclosure, exact figures remain a public estimate rather than confirmed data.
Because net worth figures come from different years and different publications, the most accurate reading is that Sam Faiers’ net worth has been reported in the mid-seven figures to low eight figures, with later coverage attributing a much larger share of her wealth to Revive Collagen.
What is Revive Collagen and how successful is the company?
Revive Collagen is a wellness supplement brand co-founded by Sam Faiers. The timeline for the company’s establishment is not entirely consistent across sources. Wikipedia credits her with founding the business in 2018, while another source suggests the brand was launched in 2021. A 2025 report from the Daily Mail states she co-founded the company in August 2020 with her longtime manager Bailey and retains the majority ownership.
The brand has become a major focus of her public identity. Publicity around the company highlights substantial growth, including expansion into the American market, though specific revenue figures are not independently verified.
What is Sam Faiers clothing line?
While Sam Faiers has previously collaborated on or launched clothing lines during her early career, her current primary business focus is Revive Collagen. The cocktail of wellness products, including collagen supplements, has replaced fashion as her main commercial venture. There is no indication that she is currently running an active clothing brand.
Who is Sam Faiers husband and what is her family situation?
Sam Faiers is in a long-term relationship with Paul Knightley, a property developer. The couple began dating in 2014. Reports do not confirm that they are legally married, despite being long-term partners and parents. Paul Knightley is described in various outlets as a property developer, though specific details about his professional background are limited.
The couple has three children together. Their first child, Paul Tony Knightley (often referred to as Paul Jr.), was born on . Their daughter, Rosie Elizabeth Knightley, was born on . A third child, Edward, was reported to be born in 2022. Later coverage in 2025–2026 describes him as aged about two to three.
The names and birth dates of the first two children are widely reported and consistent across news sources. The third child’s name, Edward, appears in later 2025–2026 media coverage, but less detail has been publicly shared about him compared to his older siblings.
Who is Sam Faiers sister Billie and what is their relationship?
Sam Faiers has an older sister, Billie Faiers, who is also a television personality. Billie appeared on TOWIE alongside Sam before the sisters later starred in their own family reality series, The Mummy Diaries / The Baby Diaries. Their close relationship is a recurring feature in their public appearances and social media content.
Both sisters have built public profiles that combine television work with business ventures and family-oriented content. Billie Faiers has also launched her own business pursuits, and the two have occasionally collaborated on joint projects.
When did Sam Faiers meet Paul Knightley and what is their relationship timeline?
Sources indicate that the relationship between Sam Faiers and Paul Knightley began in 2014. That same year, she left TOWIE. Their first child was born in late 2015, followed by their daughter in 2017 and their third child in 2022. The couple has remained together for over a decade, a period of stability that contrasts with the drama-oriented reality TV format she left.
Is Sam Faiers engaged or married? Latest updates on her relationship status
As of the latest reports, Sam Faiers is not officially confirmed to be married to Paul Knightley. Despite being long-term partners and having three children together, no legal marriage has been publicly announced.
Reports from 2026 have fueled speculation about a potential engagement after she was photographed wearing a large ring. However, these reports are based on fan observations and social media imagery, not on an official announcement from Sam Faiers or Paul Knightley. The speculation remains unconfirmed.
Engagement and marriage rumors are based on social media imagery and fan speculation. There has been no official confirmation from Sam Faiers or her partner, so any reports on this topic should be treated as unverified.
Did Sam Faiers get married in 2025 or 2026?
No public records or official announcements confirm a wedding in 2025 or 2026. Coverage during this period focuses on her family life, public appearances at events such as fashion awards, and the growth of her business Revive Collagen. The relationship remains intact, but marriage is not confirmed.
What is Sam Faiers doing now?
Sam Faiers has stepped back from regular reality TV appearances to concentrate on her business and family life. She continues to be active on social media, using platforms like Instagram and TikTok to share personal content, promote her products, and maintain direct engagement with her audience. She also makes occasional public appearances at industry events.
Timeline: Sam Faiers’ journey from reality TV to businesswoman
- 1990: Born in Brentwood, Essex, to Sue Wells and Lee Faiers.
- 2010: Joins TOWIE as an original cast member on ITV2.
- 2014: Begins relationship with property developer Paul Knightley. Eventually leaves TOWIE.
- 2015: Birth of first child, Paul Knightley Jr., born .
- 2016: Family reality series The Mummy Diaries / The Baby Diaries begins.
- 2017: Birth of second child, Rosie Knightley, born .
- 2018-2021: Revive Collagen is founded/launched, with reports placing the co-founding in 2020 and the commercial launch in 2021.
- 2022: Birth of third child, Edward.
- 2025-2026: Coverage focuses on her fashion appearances, family life, and the continued growth of Revive Collagen. Engagement rumors circulate but remain unconfirmed.
What is confirmed vs. what remains unclear about Sam Faiers’ life and finances?
Publicly available information about Sam Faiers is a mix of well-established facts and areas where media reports diverge. The following comparison highlights what is widely reported versus what remains uncertain.
| Established Information | Information That Remains Unclear |
|---|---|
| Name and date of birth (31 December 1990) | Exact net worth, with estimates ranging from £4.2M to £13.2M |
| Relationship with Paul Knightley since 2014 | Legal marital status; no official marriage confirmation |
| Three children: Paul Jr. (2015), Rosie (2017), and Edward (2022) | Exact birth date and some details about third child |
| Co-founding of Revive Collagen | Exact founding year (2018 vs. 2020 vs. 2021) |
| TOWIE career from 2010 to 2014 | Engagement status; media speculation only |
From Reality Star to Entrepreneur: What does Sam Faiers’ career trajectory mean?
Sam Faiers’ career represents a notable transition from reality TV celebrity to business founder. Unlike many cast members who struggle to maintain relevance after their show ends, she leveraged her platform to build a credible brand in the competitive wellness market. Her business decisions, combined with a family-oriented public image, contributed to her financial independence and public staying power.
Her shift away from reality TV was deliberate. She stepped back from the genre to focus on her family and Revive Collagen. This move allowed her to control her narrative and sell directly to her audience, bypassing traditional media channels. Her social media presence, particularly on Instagram and TikTok, serve as primary channels for both personal branding and commercial activity.
The success of Revive Collagen, as reported in the press, has redefined her public identity. She is now as likely to be described as an entrepreneur as she is a reality TV personality. Her sister Billie Faiers has followed a similar path, building business ventures alongside her television work.
Sources and what they say about Sam Faiers’ public image
Various sources contribute to the overall picture of Sam Faiers’ life and career. Wikipedia provides the baseline biographical data, including her birth date and television career. IMDb lists her acting and reality TV credits. Her official social media profiles, such as Instagram and TikTok, serve as primary sources for her current activities and public persona. The official website of Revive Collagen provides information about the business itself.
[Wikipedia] Baseline facts (age, birth, TV career).
— Source Usage Plan
[The Sun, July 2026] Current engagement speculation (cite cautiously with caveat).
— Source Usage Plan
[Instagram / TikTok (Official accounts)] Primary source for her public persona, products, and family photos.
— Source Usage Plan
Summary: Who is Sam Faiers in 2025 and beyond?
Sam Faiers is a television personality turned entrepreneur who successfully pivoted from reality TV fame to business ownership. Her identity is now closely tied to her wellness brand Revive Collagen and her family life with partner Paul Knightley and their three children. While her exact net worth and marital status remain subjects of media speculation, her status as a prominent public figure in the UK entertainment and wellness sectors is well established. She remains active on social media, maintaining a direct connection with her audience.
Frequently asked questions about Sam Faiers
How old is Sam Faiers?
Sam Faiers was born on 31 December 1990, making her 34 or 35 years old depending on the date of the query.
Is Sam Faiers married?
There is no official confirmation that she is married. She is in a long-term relationship with Paul Knightley, but reports do not confirm a legal marriage.
How many children does Sam Faiers have?
She has three children with Paul Knightley: Paul Jr. (born 2015), Rosie (born 2017), and Edward (born 2022).
What is Sam Faiers known for?
She is best known for being an original cast member of The Only Way Is Essex (TOWIE) from 2010 to 2014, and for co-founding Revive Collagen.
What is Revive Collagen?
Revive Collagen is a wellness supplement brand co-founded by Sam Faiers. The company sells collagen-based products and has reportedly achieved significant sales.
Does Sam Faiers have a clothing line?
She previously collaborated on clothing lines, but her primary business focus is now Revive Collagen, a wellness supplement brand.
Who is Paul Knightley?
Paul Knightley is a property developer and the long-term partner of Sam Faiers. The couple has been together since 2014 and has three children.
Is Sam Faiers on Instagram or TikTok?
Yes, she is active on both platforms. Her official Instagram handle is @samanthafaiers and her TikTok handle is @samanthafaiers.
Where does Sam Faiers live?
She lives in Essex, UK with her partner Paul Knightley and their children in a multi-bedroom property.
What happened to Sam Faiers and her sister Billie?
Both sisters remain close and have appeared in family-focused reality shows together. They have separately developed business ventures while maintaining a public presence.
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